Zhumir is an Ecuadorian brand of spirits that is made from sugar cane juice and is similar to rum. It's called aguardiente, which is a type of alcoholic beverage made by distilling and fermenting sugar cane that has already been used for sugar production. Zhumir is known for its smooth and bold flavors, and some say it has aromas and flavors of banana leaf, banana chip, cane stalk, and copper pot. Zhumir has a history in Ecuador dating back to 1947.