The Suntory Haku Vodka opens with a soft aroma played up by the sweet, delicate floral aroma of rice. A rich taste that gradually envelops the mouth with the natural sweetness and complex flavor of the rice leads to a smooth finish with a sophisticated, pleasantly lingering sweetness thanks to the bamboo charcoal filtration process.
The name Haku celebrates the origin and the craft of this Premium Japanese Vodka. The kanji (Japanese character) for Haku means “white”. But the subtlety of the Japanese language often gives kanji several readings. Read as “shiro” it would merely means white. But read as “haku”, it is intentionally rooted and elevated.
Rooted as referring to “Hakumai” (白米) – Japanese white rice- the origin of the liquid. Elevated as evoking “Junpaku” (純白) - “untainted” and brilliant – a tribute to the craft of mastering a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal for an unparalleled soft, round and subtly sweet taste.
The product design harmonizes the Japanese traditional aesthetic with an evolving modernity. To convey it as a Japanese Craft Vodka, we use Japanese material with a touch of artisanal quality — simple and pure. Through the curved lines on the bottle, we represent the stream glistening through Japanese nature and Japan’s four seasons.
The label design consists of Junpaku (pure-white) washi paper — representing the beauty of Japanese white rice, which is the soul of this vodka — and Kanji calligraphy “Haku” with sumi ink, as well as red and gold colors only. The result: a minimal and modern Japanese design, free of unnecessary adornments.
