Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready to drink product from their new premium spirits company.
Three decades after "Gin & Juice" left an indelible mark on popular culture and helped establish Dre and Snoop as groundbreaking hip-hop superstars, the pair are now known as much for their wide-ranging entrepreneurial ventures as for their game-changing music. With their premium beverage Gin & Juice By Dre and Snoop, they're taking over some new territory -- the spirits industry.
Celebrating the 30th anniversary of Snoop's classic debut album, Doggystyle, produced by Dr. Dre, the canned beverage is named, of course, for Snoop's beloved, Grammy-nominated 1994 classic song "Gin & Juice," and comes in four flavors: Citrus, Melon, Passionfruit, and Apricot. The canned cocktails are premium gin-based cocktails, crafted for an innovative experience with packaging designed by Ini Archibong.
